Viewbix’s B2B interactive video platform enables content owners to add an interactive layer to their videos to promote CTAs and collects data on users’ behaviors and interactions. Through the analytics, content creators can optimize and boost conversion rates by promoting use engagement, increasing ROI.

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My Impact

I entered the startup as the only designer and helped to do several roles as a UX UI designer. Through my work, I managed to increase the customers’ ROI dramatically by redesigning the users’ interaction method.

From SDS a case study:

The Problem

The main focus was to continually increase conversion (i.e. clicks) on the CTA displayed on the video. While this was the root of my work, we ended up drastically changing the video player, ultimately enhancing the overall user experience.

Project Target

The Goals

Research

The main focus was to continually increase conversion (i.e. clicks) on the CTA displayed on the video. While this was the root of my work, we ended up drastically changing the video player, ultimately enhancing the overall user experience.

My research proved to be a key player in optimizing the video player. I took a comprehensive approach, from reading online on how to improve interactivity and dwell time as well as how to leverage cognitive attention pitfalls to draw users toward the player. I also conducted a competitive analysis to understand best practices

Design Process

After and using the research, I worked on the overall UI to improve the Click-Through-Rate.

I designed multiple prototypes of various players, checking for accessibility and responsive design. Working on the UI, I created a white-label look and feel so that they’d be able to incorporate their brands, while bringing innovative and on-trend designs via templates.

We brought the final design into production, but like with any good product, we kept pushing the envelope and I created further designs to both bring innovation to the platform as well as provide the clients to see the various solutions that could meet their particular needs.

Outcomes

Through my research, I saw that what significantly improved clicks on the CTA were animations as well as other design elements.

  • Animated Banners: through usability tests I noticed that animations created greater user engagement as the animation changed users’ focus toward the banners, thereby increasing click rates.
  • Cognitive Disruption: Showcasing the ads while they viewed the main video led their cognitive attention to be drawn to the new element on the screen, also increasing view and click rates.
  • Banner Positioning: Allowing the B2B users’ choose different placements for the banners gave room for customization. That said, we noticed ideal banner positioning patterns that got greater view and click rates so we recommended those to our clients.

 

Banner Positioning: Allowing the B2B users’ choose different placements for the banners gave room for customization. That said, we noticed ideal banner positioning patterns that got greater view and click rates so we recommended those to our clients.